hey in this article I will show you my complete step-by-step keyword research process for SEO just follow this process and you'll find the perfect keywords for your campaign watch until the end because I share my biggest keyword research secret let's dive in.

Types of Keywords:

encounter first are head keywords with a single word or acronym like cars and in most cases, these are the worst types of keywords to target for a few different reasons number one the intent isn't clear so take a look at the search results for cars.

Challenges with Head Keywords
for in this case are they looking to buy a car if so used or new what type of car or are they simply looking for more information about the movie cars the intent is difficult to understand which leads to the second reason why you shouldn't target head keywords which is Low Quality Traffic from Head Keywords

Low Quality Traffic from Head Keywords
because the intent isn't clear traffic quality will be low and as a result, conversions will be poor so sure ranking for head keywords will juice your traffic numbers but you'll be disappointed by the conversion rates moving on to the next point which is the High Competition for Head Keywords

High Competition for Head Keywords
competition makes ranking for these keywords a death trap because you'll need a massive amount of resources to rank and even if you do rank you'll suffer from the next issue which is extreme SERP volatility because Google has a difficult time 

Introduction to Body Keywords

looking for therefore google is constantly shuffling the results to find what produces the highest organic ctr so overall there's almost never a good reason to target head keywords but now let's move on to the next type of keyword which is body keywords an example of a body keyword is used cars Understanding Body Keywords.

now things are getting more specific and the intent is becoming clearer it is still going to be an insanely competitive keyword to attack but at least you have a better idea of what the searcher wants now most body keywords will be no more than two to Competition in Body Keywords.

three words max and they're often very competitive because they're the easiest to find and therefore most competitors will invest heavy resources into them that's why it's usually best for most websites to focus on the third category of keywords which are long tail.

Introduction to Long-Tail Keywords
keywords long tail keyword phrases will have four or more words like used cars Douglas Georgia and as you can see compared to the previous examples like cars or used cars the intent for used cars Douglas Georgia is much clearer it's also a much less competitive keyword 

Comparison of Keyword Difficulty

Rush Cars has a 100 keyword difficulty used cars isn't much better with a 99 keyword difficulty but Used Cars Douglas Georgia only has a kd percentage of 12 which will be much easier now i talked about this in the previous video in the series but the first phase of keyword

Keyword Selection Based on Intent
selection should be 100 based on intent yes keywords should have search volume but cars has a tremendous search volume with 823 000 searches every month while used cars Douglas Georgia only has 320 searches per month but used cars Douglas Georgia is a far superior option because Benefits of Long-Tail Keywords it will produce a dramatically higher conversion rate and will likely generate more quality leads by volume and b it's a lower competition which means ranking for it will be more profitable overall so now that you know the different types of keywords.

Three Ways to Find Keyword Opportunities

Let me show you three awesome ways to find keyword opportunities in your existing keyword profile so the first place you should find keyword inspiration is from what you're already ranking for and these keywords are the best because Google is already Finding Opportunities in Existing Keywords signaling that you're doing something right to show up now go into semrush and enter your domain into the search go to organic research and click on positions now you'll have access to all the keywords your website is ranking for within the top 100 and I like to Categorizing Existing Keywords categorize existing keywords into three different buckets first low hanging fruits which are keywords ranking from positions two to fifteen. and these are the keywords you should attack right away just click on the positions drop-down and go to the custom range enter two.

Low-Hanging Fruit Keywords
fifteen to see all of your low-hanging fruits and to take it a step further filter this set of keywords based on kde percentage start with zero to fourteen in the very easy range to find the lowest competition opportunities now keep in mind you'll need to prioritize keywords based on intent and relevance